The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet - we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. Each graphic reveals a different AR character experience every day from September 1-3.Unlock digital rewards as you collect more data chips! A data chip will be unlocked each time a new AR character experience is revealed.Scan these graphics using the “Find The Force” feature to reveal AR character experiences.Starting September 1, look for Star Wars graphics with the “Find The Force” logo at participating retail locations and websites.Download the Star Wars app (for iPhone and Android) and launch the “Find The Force” feature.The official Find the Force site breaks down how the AR hunt and character reveals will work ( or watch the video below): Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” said Kathleen Kennedy, President of Lucasfilm, in a statement. “Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.
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